I think there are three key reasons we are successful where other similar projects aren't.
1. Our product is just better. While it's my baby, I'm being honest. We have the right mix of talent putting together a fresh take on steampunk that no one has done yet. Appalachia: check. Grit: check. Low-magic options: check. Coherent concept: check.
2. We marketed like dogs. We didn't just expect people to walk up to us and give us money. We pounded cyber pavement and kept charging forward, even when it looked bleak. We sought the wisdom of our betters, and had the humility to implement it even when it ran counter to our own ideas.
3. We networked and got several significant bumps from fairly famous individuals. We earned 20% of our funding in the last three days because Steampunk Boba Fett (John, not Danny) and Ay-leen the Peacemaker nodded at us once each on Facebook and Twitter, respectively. It may have had something to do with the monogoggle, but I'm not sure.
|"What if it doesn't survive Kickstarter? Pure Steam's no good to me dead."
Also, we are in talks with Apparition Abolishers and Altered History to produce licensed gear and patches. So you could be walking around with an electromagnetic belt of deflection, steamthrower at your next convention. Or be sewing on patchings identifying yourself with the Rauschite Cavalry, Ulleran Air Corps, Kanatan Military.